Privacy and Cookie Policy

Livity are a UK-based marketing and communications agency, offering a fully integrated service to our clients so they can deliver the most appropriate marketing information or other relevant communications to their end users.
We are a subsidiary of the listed UK company The Mission Group plc and we sometimes work with other companies in the group to help deliver services to clients.

This privacy and cookies policy explains how Livity (“we”, “us”, “our”) uses the personal data we collect from you when you use our website.

What data do we collect?

We may collect:

Technical data such as IP address, browser type, and device information (used for website functionality and security)
Information about how you interact with embedded content, such as YouTube videos
Cookie preferences, where you provide or withdraw consent

How do we collect your data?

We collect data when you:

Use or view our website through your browser’s cookies and similar technologies
Interact with embedded third-party content (e.g. YouTube videos, which may collect data independently of us)

We do not collect personal data via contact forms, phone, SMS, post, or in person through this website.

How will we use your data?

We use your data to:

Ensure the website functions properly
Maintain website security and prevent misuse
Enable third-party embedded content (such as YouTube videos)

We do not sell or trade your personal data.

Legal basis for processing

Legitimate interests: For website security and functionality.
Consent: For the use of non-essential cookies (such as those set by YouTube when you play embedded videos).

How do we store your data?

Data is stored securely within the UK/EEA or with trusted providers under appropriate safeguards.
We only retain technical data for as long as necessary to operate and secure the website.

Marketing

We do not use this website to send marketing communications or deliver personalised advertising.

Your data protection rights

You have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request erasure of your data, under certain conditions
Request restriction of processing, under certain conditions
Object to processing, including for non-essential cookies
Request data portability, under certain conditions

We have one month to respond to your request.

Cookies

Cookies are text files placed on your device to support website functionality and certain features.

How do we use cookies?

We use cookies to:

Enable the website to function correctly
Remember your cookie preferences
Allow embedded YouTube videos to function (YouTube may set its own cookies beyond our control))

Types of cookies we use

Strictly necessary cookies – required for the site to function properly
Preference cookies – to store your cookie choices
Third-party cookies – set by YouTube when you view embedded videos

Managing cookies

You can manage your cookie preferences via our cookie banner or through your browser settings. For more details, visit allaboutcookies.org.

Privacy policies of other websites

Our website contains links to third-party websites and embedded content (such as YouTube). This privacy policy applies only to our website. Please review the privacy policies of external sites.

Changes to this privacy policy

Livity reviews and updates this privacy policy regularly. The most recent update will always be shown at the bottom of this page.

How to contact us

If you have questions about this privacy policy, the data we hold on you, or to exercise your data protection rights, you can contact us:

How to contact the supervisory authority

If you are not satisfied with how we have handled your data, you can lodge a complaint with the UK Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

Last updated: September 2025