Privacy and Cookie Policy
The Future Report website is operated by Livity Limited ("Livity", "we", "us", "our"), a UK-based marketing and communications agency.
The Future Report is a youth research initiative commissioned by Google and operated solely by Livity Limited as data controller. This Privacy and Cookie Policy explains how we collect, use and protect personal data when you visit and use this website.
This policy applies only to the operation of this website and does not apply to any separate research activities, surveys, events or third-party services unless otherwise stated.
Livity Limited is registered in England and Wales. Registered address: The Manufactory, 196 Tottenham Court Road, London W1T 7PJ.
What We Collect
Technical data: IP address, browser type, OS, device info, referring website
Engagement data: interactions with report downloads and embedded content (e.g. YouTube)
Cookie preferences and consent choices
Analytics data: session activity, traffic sources, approximate location, content interactions.
Analytics data is collected in pseudonymised form and is not used to directly identify individuals.
We do not require registration or personal details to access this website.
How We Collect It
Via cookies, Google Analytics 4, embedded YouTube content, and server logs.
How We Use It
To ensure the website functions correctly, maintain security, understand usage, and enable embedded content. We do not sell personal data or use it for direct marketing purposes.
Where We Store It
We store and process data securely within the UK or European Economic Area where possible. Some of our service providers (including Google and CookieYes) may process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs), in accordance with UK GDPR.
Legal Basis
Purpose | Controller Responsible | Basis |
Website functionality & security | Livity | Legitimate interests |
Analytics (Google Analytics 4) | Livity | Consent |
Embedded YouTube content | Consent |
Google Analytics 4
Used to generate aggregated usage reports. Analytics cookies are only set with your consent. Data may be processed by Google outside the UK/EEA including the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses.
Data Retention
Google Analytics data: 14 months
Server logs: 90 days
CookieYes consent records: 1 year
Your Rights
Under UK GDPR you have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete data
Delete your data, in certain circumstances
Restrict how we process your data
Object to processing
Portability (receive your data in a usable format)
You can also withdraw cookie consent at any time via our cookie settings.
We will respond to any request within one month. To make a request, contact us at hello@livity.co.uk.
Cookies
Cookies are small text files stored on your device. We use them to keep the site secure, remember your preferences, measure usage, and enable embedded video content.
You can manage or withdraw non-essential cookie consent at any time via our cookie settings tool, or through your browser settings. See allaboutcookies.org for more.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Cookie | Duration | Description |
|---|---|---|
the_future_report_session | 2 hours | Used to maintain secure site functionality, including session management, form handling, and security features. |
XSRF-TOKEN | 2 hours | This cookie enhances visitor browsing security by preventing cross-site request forgery. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
cookieyes-* | 1 year | CookieYes sets this cookie for consent solution management. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Cookie | Duration | Description |
|---|---|---|
VISITOR_INFO1_LIVE | 6 months | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
ytidb::LAST_RESULT_ENTRY_KEY | Never Expires | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Cookie | Duration | Description |
|---|---|---|
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Cookie | Duration | Description |
|---|---|---|
__Secure-YNID | 6 months | YouTube cookie used to protect user security and prevent fraud, especially during the login process. |
__Secure-ROLLOUT_TOKEN | 6 months | YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment. |
__Secure-YEC | past | Description is currently not available. |
Third Parties
This site embeds YouTube video content operated by Google LLC. YouTube’s use of data is governed by Google’s privacy policy. We are not responsible for other third-party sites linked from this website.
Changes to This Policy
We may update this policy periodically. The current version and date will always appear on this page.
Complaints
If you have any concerns about how The Future Report handles your personal data, or if you wish to comment on this Privacy and Cookie Policy, please contact us at hello@livity.co.uk.
We will acknowledge receipt of your complaint within 30 days. Your complaint will then be reviewed and investigated, and we will provide a response as soon as possible once the investigation is complete. We will also inform you of any further actions that may be required in relation to your complaint.
If you are not satisfied with how we have handled your data, you can lodge a complaint with the UK Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Last updated: June 2026