Frequently Asked Questions

The Future Report is a landmark youth research initiative, commissioned by Google and delivered by Livity in collaboration with expert partners, to elevate the voices of teenagers across Europe. It captures the insights, experiences and ideas of 7,000+ teens aged 13–18 and explores how young people engage with emerging technologies—especially AI—while navigating questions of learning, creativity, wellbeing, trust, and the future.

In elevating the voices of young people across Europe, The Future Report aims to inform policymakers, educators, technologists, and caregivers by offering an in-depth understanding of how technology is shaping teen lives. 

The research combined large-scale quantitative data with in-depth qualitative research. 

The quantitative survey was fielded among 1,000 teens in each country, with a total sample of 7,000+ participants aged 13-18 years old. The sample was representative of gender, socio-economic and regional demographies within the countries. 

For the qualitative research, a total of 70 teens from Spain, France, Ireland, Sweden, Poland, Italy and Greece were recruited for focus groups. Two focus groups were conducted in each country, split by age into younger and older groups.

Participants were also required to complete creative tasks and questions on an online research platform. Examples of creative tasks included keeping a diary of when they used AI, designing a tech product that could solve an issue that affects society and more.

The age of the participants in the study ranged between 13 to 18 years. All participating teens were above the age of digital consent in their country:

The sample was screened to ensure they were as representative as possible across the age groups and demographics such as gender, region and socio-economic group (inferred from parents’ occupation).

In addition to demographic screening, participants were also screened using questions designed to ensure representation across behavioural typologies.

France, Greece, Ireland, Italy, Poland, Spain, and Sweden.

The report explores five key themes:

1. AI, Creativity & Learning

2. Trust & Information Quality

3. Discovery & Connection

4. Wellbeing and Support for Teens

5. Teens’ Vision for the Future

Google invests in products, programmes and partnerships to support young people online. This starts with building age-appropriate experiences with default protections for young people, and tools like Family Link that provide flexible controls to manage screen time and content across devices.

Programmes like Be Internet Awesome and Meet LEO equip families with essential digital literacy and online safety skills. When it comes to helping people navigate AI, Google supports education programmes like Experience AI and Super Searchers, which foster critical engagement with AI and are delivered in partnership with civil society across Europe.

This report aims to elevate young people’s lived online experiences.

It highlights the need for a more youth-informed, human-first approach when it comes to building digital environments - ensuring the future of tech reflects the values, needs, and aspirations of young people today.

Only by working collaboratively can we continue to build a safer, more enriching digital future where all young people can thrive confidently. Our hope is that the Future Report will become a roadmap for tech companies, policymakers, civil society, educators, parents and young people to work together towards this goal.

Visit futurereport.eu to download the full report and hear from the participants first-hand.

Livity is a youth specialist consultancy, working to future proof brands for the next generation. Young people are at the heart of everything they do, and inform, inspire and co-create across all their work.

Purpose driven since day one, Livity has spent 25 years working exclusively with youth audiences across the globe to understand what fundamentally matters to them. They have won dozens of awards for campaigns and programmes that drive genuine impact out in the world for brands from Google to CoppaFeel!, Nike to Speedo and many more.

For more than 15 years, Livity, Google and  YouTube have partnered on programmes which help young people shape a better, safer and more inclusive future. From Internet Legends and Internet Citizens, through to YouTube Film School, initiatives have been founded on the commitment to elevate young people’s voices and experience through technology and creativity.